VERDANT GLOW
Landing page for a premium, eco-friendly skincare brand based on how users explore skincare products online.
Landing page for a premium, eco-friendly skincare brand based on how users explore skincare products online.
I’ve always been drawn to clean, conscious skincare
I’ve always been drawn to clean, conscious skincare
But, most skincare websites made it difficult for me to compare ingredients, verify claims, or shop confidently.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
But, most skincare websites made it difficult for me to compare ingredients, verify claims, or shop confidently.
That became the starting point for Verdant Glow.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
That became the starting point for Verdant Glow.
I BEGAN BY ASKING what women cared about MOST when shopping for clean beauty online
I interviewed 20 people — women aged 25 to 45 years who regularly shop for skincare online — and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
I interviewed 20 people — women aged 25 to 45 years who regularly shop for skincare online — and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
WHAT THEY TOLD ME
No matter who I spoke to, a few themes came up again and again:
No matter who I spoke to, a few themes came up again and again:
From this, I identified a few key insights:
Users wanted clearer proof, calmer shopping experiences, and more transparency before trusting a skincare brand.
Users wanted clearer proof, calmer shopping experiences, and more transparency before trusting a skincare brand.
user PERSONAS
CLAIRE SPENDS HOURS COMPARING INGREDIENTS AND SEARCHING FOR THE RIGHT PRODUCT
She is a working professional who cares about her health but often feels overwhelmed by where to start.
Claire wants clear product guidance and simple ingredient explanations so she can make faster decisions.
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
Claire spends hours comparing ingredients and searching for the right product
She is a working professional who cares about her health but often feels overwhelmed by where to start.
Claire wants clear product guidance and simple ingredient explanations so she can make faster decisions.
AMAL FINDS IT HARD TO TRUST BRANDS THAT DON'T SHOW PROOF
She is a lifestyle blogger who is creative and trend-savvy.
Amal looks for visible certifications, ingredient transparency, and authentic brand messaging before buying.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
Amal finds it hard to trust brands that don't show proof
She is a lifestyle blogger who is creative and trend-savvy.
Amal looks for visible certifications, ingredient transparency, and authentic brand messaging before buying.
DONA FEELS OVERWHELMED BY CHEMICAL-HEAVY PRODUCTS AND COMPLEX LABELS
She is a thoughtful and health-aware homemaker. She values calm and gravitates toward brands that are gentle and ethically responsible.
Dona wants skincare websites to explain ingredients in simple language without confusing jargon.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
Dona feels overwhelmed by chemical-heavy products and complex labels
She is a thoughtful and health-aware homemaker. She values calm and gravitates toward brands that are gentle and ethically responsible.
Dona wants skincare websites to explain ingredients in simple language without confusing jargon.
Designing Verdant Glow from scratch
I built Verdant Glow’s visual identity — starting with the brand guidelines.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb - something that the users really wanted.
I built Verdant Glow’s visual identity — starting with the brand guidelines.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb - something that the users really wanted.
I built Verdant Glow’s visual identity — starting with the brand guidelines.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb - something that the users really wanted.
From ideas to interface
From ideas to interface
Once I designed the brand guideline, I started sketching out how the landing page should flow.
I organized the layout around the questions users cared about most — ingredients, proof, skin concerns, and product trust.
The Final Design Direction
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
I placed the testimonials and certifications later so users could first get familiar with Verdant Glow and its products, before seeing the proof behind it.
I placed the testimonials and certifications later so users could first get familiar with Verdant Glow and its products, before seeing the proof behind it.
Because many skincare users browse and shop on mobile, I adapted the experience so it's easy to access on smaller screens.
Because many skincare users browse and shop on mobile, I adapted the experience so it's easy to access on smaller screens.
This project taught me that good design is not just about making something look beautiful — every section, layout choice, and piece of content on Verdant Glow's landing page was intentional and based on what users actually cared about.
This project taught me that good design is not just about making something look beautiful — every section, layout choice, and piece of content on Verdant Glow's landing page was intentional and based on what users actually cared about.
LOOKING FOR A PRODUCT DESIGNER?
If you are building something meaningful and need thoughtful design, I'd love to help.
LOOKING FOR A PRODUCT DESIGNER?
If you are building something meaningful and need thoughtful design, I'd love to help.
VERDANT GLOW
Landing page for a premium, eco-friendly skincare brand based on how users explore skincare products online.
Landing page for a premium, eco-friendly skincare brand based on how users explore skincare products online.
I’ve always been drawn to clean, conscious skincare
I’ve always been drawn to clean, conscious skincare
But, most skincare websites made it difficult for me to compare ingredients, verify claims, or shop confidently.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
But, most skincare websites made it difficult for me to compare ingredients, verify claims, or shop confidently.
That became the starting point for Verdant Glow.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
That became the starting point for Verdant Glow.
I BEGAN BY ASKING what women cared about MOST when shopping for clean beauty online
I interviewed 20 people — women aged 25 to 45 years who regularly shop for skincare online — and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
I interviewed 20 people — women aged 25 to 45 years who regularly shop for skincare online — and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
WHAT THEY TOLD ME
No matter who I spoke to, a few themes came up again and again:
No matter who I spoke to, a few themes came up again and again:
From this, I identified a few key insights:
Users wanted clearer proof, calmer shopping experiences, and more transparency before trusting a skincare brand.
Users wanted clearer proof, calmer shopping experiences, and more transparency before trusting a skincare brand.
user PERSONAS
CLAIRE SPENDS HOURS COMPARING INGREDIENTS AND SEARCHING FOR THE RIGHT PRODUCT
She is a working professional who cares about her health but often feels overwhelmed by where to start.
Claire wants clear product guidance and simple ingredient explanations so she can make faster decisions.
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
Claire spends hours comparing ingredients and searching for the right product
She is a working professional who cares about her health but often feels overwhelmed by where to start.
Claire wants clear product guidance and simple ingredient explanations so she can make faster decisions.
AMAL FINDS IT HARD TO TRUST BRANDS THAT DON'T SHOW PROOF
She is a lifestyle blogger who is creative and trend-savvy.
Amal looks for visible certifications, ingredient transparency, and authentic brand messaging before buying.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
Amal finds it hard to trust brands that don't show proof
She is a lifestyle blogger who is creative and trend-savvy.
Amal looks for visible certifications, ingredient transparency, and authentic brand messaging before buying.
DONA FEELS OVERWHELMED BY CHEMICAL-HEAVY PRODUCTS AND COMPLEX LABELS
She is a thoughtful and health-aware homemaker. She values calm and gravitates toward brands that are gentle and ethically responsible.
Dona wants skincare websites to explain ingredients in simple language without confusing jargon.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
Dona feels overwhelmed by chemical-heavy products and complex labels
She is a thoughtful and health-aware homemaker. She values calm and gravitates toward brands that are gentle and ethically responsible.
Dona wants skincare websites to explain ingredients in simple language without confusing jargon.
Designing Verdant Glow from scratch
I built Verdant Glow’s visual identity — starting with the brand guidelines.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb - something that the users really wanted.
I built Verdant Glow’s visual identity — starting with the brand guidelines.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb - something that the users really wanted.
I built Verdant Glow’s visual identity — starting with the brand guidelines.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb - something that the users really wanted.
From ideas to interface
From ideas to interface
Once I designed the brand guideline, I started sketching out how the landing page should flow.
I organized the layout around the questions users cared about most — ingredients, proof, skin concerns, and product trust.
The Final Design Direction
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
I placed the testimonials and certifications later so users could first get familiar with Verdant Glow and its products, before seeing the proof behind it.
I placed the testimonials and certifications later so users could first get familiar with Verdant Glow and its products, before seeing the proof behind it.
Because many skincare users browse and shop on mobile, I adapted the experience so it's easy to access on smaller screens.
Because many skincare users browse and shop on mobile, I adapted the experience so it's easy to access on smaller screens.
This project taught me that good design is not just about making something look beautiful — every section, layout choice, and piece of content on Verdant Glow's landing page was intentional and based on what users actually cared about.
This project taught me that good design is not just about making something look beautiful — every section, layout choice, and piece of content on Verdant Glow's landing page was intentional and based on what users actually cared about.
LOOKING FOR A PRODUCT DESIGNER?
If you are building something meaningful and need thoughtful design, I'd love to help.
LOOKING FOR A PRODUCT DESIGNER?
If you are building something meaningful and need thoughtful design, I'd love to help.
VERDANT GLOW
Landing page for a premium, eco-friendly skincare brand based on how users explore skincare products online.
Landing page for a premium, eco-friendly skincare brand based on how users explore skincare products online.
I’ve always been drawn to clean, conscious skincare
I’ve always been drawn to clean, conscious skincare
But, most skincare websites made it difficult for me to compare ingredients, verify claims, or shop confidently.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
But, most skincare websites made it difficult for me to compare ingredients, verify claims, or shop confidently.
That became the starting point for Verdant Glow.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
That became the starting point for Verdant Glow.
I BEGAN BY ASKING what women cared about MOST when shopping for clean beauty online
I interviewed 20 people — women aged 25 to 45 years who regularly shop for skincare online — and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
I interviewed 20 people — women aged 25 to 45 years who regularly shop for skincare online — and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
WHAT THEY TOLD ME
No matter who I spoke to, a few themes came up again and again:
No matter who I spoke to, a few themes came up again and again:
From this, I identified a few key insights:
Users wanted clearer proof, calmer shopping experiences, and more transparency before trusting a skincare brand.
Users wanted clearer proof, calmer shopping experiences, and more transparency before trusting a skincare brand.
user PERSONAS
CLAIRE SPENDS HOURS COMPARING INGREDIENTS AND SEARCHING FOR THE RIGHT PRODUCT
She is a working professional who cares about her health but often feels overwhelmed by where to start.
Claire wants clear product guidance and simple ingredient explanations so she can make faster decisions.
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
Claire spends hours comparing ingredients and searching for the right product
She is a working professional who cares about her health but often feels overwhelmed by where to start.
Claire wants clear product guidance and simple ingredient explanations so she can make faster decisions.
AMAL FINDS IT HARD TO TRUST BRANDS THAT DON'T SHOW PROOF
She is a lifestyle blogger who is creative and trend-savvy.
Amal looks for visible certifications, ingredient transparency, and authentic brand messaging before buying.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
Amal finds it hard to trust brands that don't show proof
She is a lifestyle blogger who is creative and trend-savvy.
Amal looks for visible certifications, ingredient transparency, and authentic brand messaging before buying.
DONA FEELS OVERWHELMED BY CHEMICAL-HEAVY PRODUCTS AND COMPLEX LABELS
She is a thoughtful and health-aware homemaker. She values calm and gravitates toward brands that are gentle and ethically responsible.
Dona wants skincare websites to explain ingredients in simple language without confusing jargon.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
Dona feels overwhelmed by chemical-heavy products and complex labels
She is a thoughtful and health-aware homemaker. She values calm and gravitates toward brands that are gentle and ethically responsible.
Dona wants skincare websites to explain ingredients in simple language without confusing jargon.
Designing Verdant Glow from scratch
I built Verdant Glow’s visual identity — starting with the brand guidelines.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb - something that the users really wanted.
I built Verdant Glow’s visual identity — starting with the brand guidelines.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb - something that the users really wanted.
I built Verdant Glow’s visual identity — starting with the brand guidelines.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb - something that the users really wanted.
From ideas to interface
From ideas to interface
Once I designed the brand guideline, I started sketching out how the landing page should flow.
I organized the layout around the questions users cared about most — ingredients, proof, skin concerns, and product trust.
The Final Design Direction
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
I placed the testimonials and certifications later so users could first get familiar with Verdant Glow and its products, before seeing the proof behind it.
I placed the testimonials and certifications later so users could first get familiar with Verdant Glow and its products, before seeing the proof behind it.
Because many skincare users browse and shop on mobile, I adapted the experience so it's easy to access on smaller screens.
Because many skincare users browse and shop on mobile, I adapted the experience so it's easy to access on smaller screens.
This project taught me that good design is not just about making something look beautiful — every section, layout choice, and piece of content on Verdant Glow's landing page was intentional and based on what users actually cared about.
This project taught me that good design is not just about making something look beautiful — every section, layout choice, and piece of content on Verdant Glow's landing page was intentional and based on what users actually cared about.
LOOKING FOR A PRODUCT DESIGNER?
If you are building something meaningful and need thoughtful design, I'd love to help.
LOOKING FOR A PRODUCT DESIGNER?
If you are building something meaningful and need thoughtful design, I'd love to help.