VERDANT GLOW
I’ve always been drawn to clean, conscious skincare
I’ve always been drawn to clean, conscious skincare
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
That became the starting point for Verdant Glow.
I began by asking questions
I began by asking questions
Before diving into design, I asked what women actually cared about when shopping for clean beauty online.
I interviewed 20 people — skincare-conscious women aged 25 – 45 years— and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
Before diving into design, I asked what women actually cared about when shopping for clean beauty online.
I interviewed 20 people — skincare-conscious women aged 25 – 45 years— and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
Before diving into design, I asked what women actually cared about when shopping for clean beauty online.
I interviewed 20 people — skincare-conscious women aged 25 – 45 years— and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
WHAT THEY TOLD ME
No matter who I spoke to, a few themes came up again and again:
No matter who I spoke to, a few themes came up again and again:
From this, I identified a few key insights:
Users trust what they can see. They expect certifications, real testimonials, and ingredient clarity upfront.
From this, I identified a few key insights:
Users trust what they can see. They expect certifications, real testimonials, and ingredient clarity upfront.
PERSONAS
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
Designing Verdant Glow from scratch
I built Verdant Glow’s visual identity — starting with the brand guidelines. I wanted every element to reflect what women were looking for: honesty, clarity, and a sense of calm confidence.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb.
I built Verdant Glow’s visual identity — starting with the brand guidelines. I wanted every element to reflect what women were looking for: honesty, clarity, and a sense of calm confidence.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb.
I built Verdant Glow’s visual identity — starting with the brand guidelines. I wanted every element to reflect what women were looking for: honesty, clarity, and a sense of calm confidence.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb.
From ideas to interface
From ideas to interface
Once I designed the brand guideline, I started sketching out how the landing page should flow.
I drafted early wireframes and built a layout that felt calm, intuitive, and thoughtful.
Result of my 7-day journey
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
Testimonials and certifications come next because research showed people trust brands that show clear and visible standards.
Testimonials and certifications come next because research showed people trust brands that show clear and visible standards.
Lastly, I made sure the page is mobile responsive as a good chunk of women use their phones for online shopping.
Lastly, I made sure the page is mobile responsive as a good chunk of women use their phones for online shopping.
WHAT THIS TAUGHT ME
Mobile-first isn’t just a rule — it’s a mindset.
I had to think harder about hierarchy, tap targets, and how content breathes on smaller screens.
Trust is built in tiny moments.
Every little choice I made felt like it either added confidence or subtracted it:
Showing certifications? +1 trust
‘Before’ and ‘After’ pictures? +2 trust
Pop-up that feels like a dark pattern? -5 trust
Structure matters more than style.
A beautiful landing page means nothing if users can’t find what they need — every section I placed had a reason, and that changed how I think about hierarchy.
Mobile-first isn’t just a rule — it’s a mindset.
I had to think harder about hierarchy, tap targets, and how content breathes on smaller screens.
Trust is built in tiny moments.
Every little choice I made felt like it either added confidence or subtracted it:
Showing certifications? +1 trust
‘Before’ and ‘After’ pictures? +2 trust
Pop-up that feels like a dark pattern? -5 trust
Structure matters more than style.
A beautiful landing page means nothing if users can’t find what they need — every section I placed had a reason, and that changed how I think about hierarchy.
Mobile-first isn’t just a rule — it’s a mindset.
I had to think harder about hierarchy, tap targets, and how content breathes on smaller screens.
Trust is built in tiny moments.
Every little choice I made felt like it either added confidence or subtracted it:
Showing certifications? +1 trust
‘Before’ and ‘After’ pictures? +2 trust
Pop-up that feels like a dark pattern? -5 trust
Structure matters more than style.
A beautiful landing page means nothing if users can’t find what they need — every section I placed had a reason, and that changed how I think about hierarchy.
How I can help
LET'S CONNECT
Whether you're hiring or simply curious about my work - I'd love to hear from you.
VERDANT GLOW
I’ve always been drawn to clean, conscious skincare
I’ve always been drawn to clean, conscious skincare
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
That became the starting point for Verdant Glow.
I began by asking questions
I began by asking questions
Before diving into design, I asked what women actually cared about when shopping for clean beauty online.
I interviewed 20 people — skincare-conscious women aged 25 – 45 years— and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
Before diving into design, I asked what women actually cared about when shopping for clean beauty online.
I interviewed 20 people — skincare-conscious women aged 25 – 45 years— and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
Before diving into design, I asked what women actually cared about when shopping for clean beauty online.
I interviewed 20 people — skincare-conscious women aged 25 – 45 years— and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
WHAT THEY TOLD ME
No matter who I spoke to, a few themes came up again and again:
No matter who I spoke to, a few themes came up again and again:
From this, I identified a few key insights:
Users trust what they can see. They expect certifications, real testimonials, and ingredient clarity upfront.
From this, I identified a few key insights:
Users trust what they can see. They expect certifications, real testimonials, and ingredient clarity upfront.
PERSONAS
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
Designing Verdant Glow from scratch
I built Verdant Glow’s visual identity — starting with the brand guidelines. I wanted every element to reflect what women were looking for: honesty, clarity, and a sense of calm confidence.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb.
I built Verdant Glow’s visual identity — starting with the brand guidelines. I wanted every element to reflect what women were looking for: honesty, clarity, and a sense of calm confidence.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb.
I built Verdant Glow’s visual identity — starting with the brand guidelines. I wanted every element to reflect what women were looking for: honesty, clarity, and a sense of calm confidence.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb.
From ideas to interface
From ideas to interface
Once I designed the brand guideline, I started sketching out how the landing page should flow.
I drafted early wireframes and built a layout that felt calm, intuitive, and thoughtful.
Result of my 7-day journey
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
Testimonials and certifications come next because research showed people trust brands that show clear and visible standards.
Testimonials and certifications come next because research showed people trust brands that show clear and visible standards.
Lastly, I made sure the page is mobile responsive as a good chunk of women use their phones for online shopping.
Lastly, I made sure the page is mobile responsive as a good chunk of women use their phones for online shopping.
WHAT THIS TAUGHT ME
Mobile-first isn’t just a rule — it’s a mindset.
I had to think harder about hierarchy, tap targets, and how content breathes on smaller screens.
Trust is built in tiny moments.
Every little choice I made felt like it either added confidence or subtracted it:
Showing certifications? +1 trust
‘Before’ and ‘After’ pictures? +2 trust
Pop-up that feels like a dark pattern? -5 trust
Structure matters more than style.
A beautiful landing page means nothing if users can’t find what they need — every section I placed had a reason, and that changed how I think about hierarchy.
Mobile-first isn’t just a rule — it’s a mindset.
I had to think harder about hierarchy, tap targets, and how content breathes on smaller screens.
Trust is built in tiny moments.
Every little choice I made felt like it either added confidence or subtracted it:
Showing certifications? +1 trust
‘Before’ and ‘After’ pictures? +2 trust
Pop-up that feels like a dark pattern? -5 trust
Structure matters more than style.
A beautiful landing page means nothing if users can’t find what they need — every section I placed had a reason, and that changed how I think about hierarchy.
Mobile-first isn’t just a rule — it’s a mindset.
I had to think harder about hierarchy, tap targets, and how content breathes on smaller screens.
Trust is built in tiny moments.
Every little choice I made felt like it either added confidence or subtracted it:
Showing certifications? +1 trust
‘Before’ and ‘After’ pictures? +2 trust
Pop-up that feels like a dark pattern? -5 trust
Structure matters more than style.
A beautiful landing page means nothing if users can’t find what they need — every section I placed had a reason, and that changed how I think about hierarchy.
How I can help
LET'S CONNECT
Whether you're hiring or simply curious about my work - I'd love to hear from you.
VERDANT GLOW
I’ve always been drawn to clean, conscious skincare
I’ve always been drawn to clean, conscious skincare
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
But when I started searching for products myself, I noticed something strange.
Most skincare sites either felt too clinical, or too pretty to be taken seriously.
I kept asking: Can premium skincare be beautiful, honest, and still feel human?
That became the starting point for Verdant Glow.
That became the starting point for Verdant Glow.
I began by asking questions
I began by asking questions
Before diving into design, I asked what women actually cared about when shopping for clean beauty online.
I interviewed 20 people — skincare-conscious women aged 25 – 45 years— and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
Before diving into design, I asked what women actually cared about when shopping for clean beauty online.
I interviewed 20 people — skincare-conscious women aged 25 – 45 years— and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
Before diving into design, I asked what women actually cared about when shopping for clean beauty online.
I interviewed 20 people — skincare-conscious women aged 25 – 45 years— and ran a competitive analysis of Herbivore Botanicals, Tata Harper, and True Botanicals.
WHAT THEY TOLD ME
No matter who I spoke to, a few themes came up again and again:
No matter who I spoke to, a few themes came up again and again:
From this, I identified a few key insights:
Users trust what they can see. They expect certifications, real testimonials, and ingredient clarity upfront.
From this, I identified a few key insights:
Users trust what they can see. They expect certifications, real testimonials, and ingredient clarity upfront.
PERSONAS
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
CLAIRE JONAS
Claire is a 34-year-old working professional who cares about her health but often feels overwhelmed by where to start.
Goal: To feel confident about what she puts on her skin without spending hours on brands.
Pain point: Spending hours comparing ingredients and searching for the right product.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
AMAL REHMAN
Amal is a lifestyle blogger who is creative and trend-savvy. Amal shares skincare reviews with her audience and is selective about what she promotes.
Goal: To discover photogenic, trustworthy brands with clean ingredients.
Pain point: Gets skeptical of brands that don’t show proof.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
DONA RACHEL
Dona is a thoughtful and health-aware homemaker. She values calm, nurturing rituals and gravitates toward brands that are gentle and ethically responsible.
Goal: To find non-toxic, safe skincare products for herself (and occasionally her teens).
Pain point: Confused by chemical-heavy products and industry jargon.
Designing Verdant Glow from scratch
I built Verdant Glow’s visual identity — starting with the brand guidelines. I wanted every element to reflect what women were looking for: honesty, clarity, and a sense of calm confidence.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb.
I built Verdant Glow’s visual identity — starting with the brand guidelines. I wanted every element to reflect what women were looking for: honesty, clarity, and a sense of calm confidence.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb.
I built Verdant Glow’s visual identity — starting with the brand guidelines. I wanted every element to reflect what women were looking for: honesty, clarity, and a sense of calm confidence.
I explored warm neutrals and soft greens that felt natural yet modern, paired with clean typography that made information easy to absorb.
From ideas to interface
From ideas to interface
Once I designed the brand guideline, I started sketching out how the landing page should flow.
I drafted early wireframes and built a layout that felt calm, intuitive, and thoughtful.
Result of my 7-day journey
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Everything on the landing page of Verdant Glow was designed with intention - from the layout to tone of copy and buttons.
It opens with a clean, calming hero section and a clear CTA.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
Followed by the “Best Sellers” and “Shop by Concern” sections to help users browse without overwhelm and quickly find what matters to them.
Testimonials and certifications come next because research showed people trust brands that show clear and visible standards.
Testimonials and certifications come next because research showed people trust brands that show clear and visible standards.
Lastly, I made sure the page is mobile responsive as a good chunk of women use their phones for online shopping.
Lastly, I made sure the page is mobile responsive as a good chunk of women use their phones for online shopping.
WHAT THIS TAUGHT ME
Mobile-first isn’t just a rule — it’s a mindset.
I had to think harder about hierarchy, tap targets, and how content breathes on smaller screens.
Trust is built in tiny moments.
Every little choice I made felt like it either added confidence or subtracted it:
Showing certifications? +1 trust
‘Before’ and ‘After’ pictures? +2 trust
Pop-up that feels like a dark pattern? -5 trust
Structure matters more than style.
A beautiful landing page means nothing if users can’t find what they need — every section I placed had a reason, and that changed how I think about hierarchy.
Mobile-first isn’t just a rule — it’s a mindset.
I had to think harder about hierarchy, tap targets, and how content breathes on smaller screens.
Trust is built in tiny moments.
Every little choice I made felt like it either added confidence or subtracted it:
Showing certifications? +1 trust
‘Before’ and ‘After’ pictures? +2 trust
Pop-up that feels like a dark pattern? -5 trust
Structure matters more than style.
A beautiful landing page means nothing if users can’t find what they need — every section I placed had a reason, and that changed how I think about hierarchy.
Mobile-first isn’t just a rule — it’s a mindset.
I had to think harder about hierarchy, tap targets, and how content breathes on smaller screens.
Trust is built in tiny moments.
Every little choice I made felt like it either added confidence or subtracted it:
Showing certifications? +1 trust
‘Before’ and ‘After’ pictures? +2 trust
Pop-up that feels like a dark pattern? -5 trust
Structure matters more than style.
A beautiful landing page means nothing if users can’t find what they need — every section I placed had a reason, and that changed how I think about hierarchy.
How I can help
LET'S CONNECT
Whether you're hiring or simply curious about my work - I'd love to hear from you.