EDUFUN
A mobile learning app shaped by parent interviews and child observations.
A mobile learning app shaped by parent interviews and child observations.
I STILL REMEMBER WATCHING MY DAUGHTER lose interest in learning apps
I STILL REMEMBER WATCHING MY DAUGHTER lose interest in learning apps
Each time she sighed, I felt that familiar mix of curiosity and frustration — why couldn’t learning feel more playful?
Each time she sighed, I felt that familiar mix of curiosity and frustration — why couldn’t learning feel more playful?
so, I set out to understand IF OTHER FAMILIES FACED THE SAME PROBLEM
I interviewed parents from diverse cultural backgrounds and observed children (ages 4–10) as they navigated these apps.
I interviewed parents from diverse cultural backgrounds and observed children (ages 4–10) as they navigated these apps.
It turned out my experience wasn't unique
Many parents found learning apps either too busy, too basic, or too hard to trust.
Children, on the other hand, said things like “Too many words make me sleepy” and “I want to click things that move.”
It turned out my experience wasn’t unique — most parents and children felt the same way.
Many parents described current learning apps as “either too busy or too basic.”
One parent, Sharon, said, “My son clicks everything because there’s no clear order — it’s chaos on screen.”
Children, on the other hand, said things like “Too many words make me sleepy” and “I want to click things that move.”
I also noticed that competitors’ apps mostly used engaging animations but lacked content depth and simple navigation.
I identified the core friction: “Children lose interest when learning feels like work, and parents lose trust when the design feels confusing or unreliable”
Many parents found learning apps either too busy, too basic, or too hard to trust.
Children, on the other hand, said things like “Too many words make me sleepy” and “I want to click things that move.”
The same problems kept surfacing…
SARA gets frustrated when apps are busy and hard to navigate
She is a mum of two children in primary school.
Sara prefers apps that make learning a fun process.
Based on my user research, I created a persona named Ayaan. He is a curious 7-year-old who loves exploring apps on his tablet.
He’s quick to tap and explore, but here’s his problem: He loses focus the moment learning starts to feel like a chore.
Through Ayaan’s journey, I noticed how quickly excitement turns into confusion.
What Ayaan needed was structure that still felt like play, so he can continue to learn and explore.
Sara gets frustrated when apps are busy and hard to navigate.
She is a mum of two children in primary school.
Sara prefers apps that make learning a fun process.
Maria loses interest when learning feels boring and repetitive
She is 8 years old and studies in Year 3.
Maria enjoys colorful, interactive lessons that feel fun and rewarding.
Kenji hates it when apps are too complicated for young learners to use without help
He is a primary school teacher.
He wants access to apps that are interactive and easy-to-use.
Maria loses interest when learning feels boring and repetitive
She is 8 years old and studies in Year 3.
Maria enjoys colorful, interactive lessons that feel fun and rewarding.
Based on my user research, I created a persona named Ayaan. He is a curious 7-year-old who loves exploring apps on his tablet.
He’s quick to tap and explore, but here’s his problem: He loses focus the moment learning starts to feel like a chore.
Through Ayaan’s journey, I noticed how quickly excitement turns into confusion.
What Ayaan needed was structure that still felt like play, so he can continue to learn and explore.
KENJI HATES IT WHEN APPS ARE TOO COMPLICATED FOR YOUNG LEARNERS TO USE WITHOUT HELP
He is a primary school teacher.
He wants access to apps that are interactive and easy-to-use.
Based on my user research, I created a persona named Ayaan. He is a curious 7-year-old who loves exploring apps on his tablet.
He’s quick to tap and explore, but here’s his problem: He loses focus the moment learning starts to feel like a chore.
Through Ayaan’s journey, I noticed how quickly excitement turns into confusion.
What Ayaan needed was structure that still felt like play, so he can continue to learn and explore.
My goal was to create simplicity for adults and engagement for children.
And so, the design journey began…
I started with user flows to map how both parents and children would move through the app with ease.
I started with user flows to map how both parents and children would move through the app with ease.
I organised the app to feel clear for parents and easy for children
I organised the app to feel clear for parents and easy for children
I tested layouts and user journeys early
Low-fidelity wireframes helped me refine ideas quickly. They were tested with a small group of parents and children before investing time in polished visuals.
Low-fidelity wireframes helped me refine ideas quickly. They were tested with a small group of parents and children before investing time in polished visuals.
I TURNED A SMALL FRUSTRATION INTO A DESIGN BUILT WITH INTENTION
Edufun's design system balanced playfulness and structure: a cheerful color palette with carefully chosen typescales that kept content easy to read for parents and children.
I started by defining EduFun’s purpose: making learning feel inviting, not overwhelming.
Before features or lessons, I wanted users to understand the journey they were about to take.
I started by defining EduFun’s purpose: making learning feel inviting, not overwhelming.
Before features or lessons, I wanted users to understand the journey they were about to take.
I started by defining EduFun’s purpose: making learning feel inviting, not overwhelming.
Before features or lessons, I wanted users to understand the journey they were about to take.
This is where EduFun becomes more personal — introducing the educators and tools supporting each child’s journey.
Parents can explore who’s teaching, track progress, or step into EduFun’s story.
This is where EduFun becomes more personal — introducing the educators and tools supporting each child’s journey.
Parents can explore who’s teaching, track progress, or step into EduFun’s story.
As users scroll, EduFun opens into a wide range of subjects, making it easy to explore what sparks a child’s curiosity.
The playful visuals reinforce that learning isn’t confined to one place - it can happen anywhere.
As users scroll, EduFun opens into a wide range of subjects, making it easy to explore what sparks a child’s curiosity.
The playful visuals reinforce that learning isn’t confined to one place - it can happen anywhere.
Browsing courses feels simple and familiar, allowing parents and children to explore what interests them.
Each course opens into clear details, making it easy to understand the content and connect directly with the educator behind it.
Browsing courses feels simple and familiar, allowing parents and children to explore what interests them.
Each course opens into clear details, making it easy to understand the content and connect directly with the educator behind it.
I wanted exploring educators to feel welcoming and easy, not intimidating.
Clear profiles, warm colors, and simple actions make it easy to reach instructors—or contact the team whenever support is needed.
I wanted exploring educators to feel welcoming and easy, not intimidating.
Clear profiles, warm colors, and simple actions make it easy to reach instructors—or contact the team whenever support is needed.
In the end, EduFun showed me how thoughtful research can turn a small frustration into a clearer, more engaging learning experience.
In the end, EduFun showed me how thoughtful research can turn a small frustration into a clearer, more engaging learning experience.
LOOKING FOR A PRODUCT DESIGNER?
If you are building something meaningful and need thoughtful design, I'd love to help.
If you are building something meaningful and need thoughtful design, I'd love to help.
EDUFUN
A mobile learning app shaped by parent interviews and child observations.
A mobile learning app shaped by parent interviews and child observations.
I STILL REMEMBER WATCHING MY DAUGHTER lose interest in learning apps
I STILL REMEMBER WATCHING MY DAUGHTER lose interest in learning apps
Each time she sighed, I felt that familiar mix of curiosity and frustration — why couldn’t learning feel more playful?
Each time she sighed, I felt that familiar mix of curiosity and frustration — why couldn’t learning feel more playful?
so, I set out to understand IF OTHER FAMILIES FACED THE SAME PROBLEM
I interviewed parents from diverse cultural backgrounds and observed children (ages 4–10) as they navigated these apps.
I interviewed parents from diverse cultural backgrounds and observed children (ages 4–10) as they navigated these apps.
It turned out my experience wasn't unique
Many parents found learning apps either too busy, too basic, or too hard to trust.
Children, on the other hand, said things like “Too many words make me sleepy” and “I want to click things that move.”
It turned out my experience wasn’t unique — most parents and children felt the same way.
Many parents described current learning apps as “either too busy or too basic.”
One parent, Sharon, said, “My son clicks everything because there’s no clear order — it’s chaos on screen.”
Children, on the other hand, said things like “Too many words make me sleepy” and “I want to click things that move.”
I also noticed that competitors’ apps mostly used engaging animations but lacked content depth and simple navigation.
I identified the core friction: “Children lose interest when learning feels like work, and parents lose trust when the design feels confusing or unreliable”
Many parents found learning apps either too busy, too basic, or too hard to trust.
Children, on the other hand, said things like “Too many words make me sleepy” and “I want to click things that move.”
The same problems kept surfacing…
SARA gets frustrated when apps are busy and hard to navigate
She is a mum of two children in primary school.
Sara prefers apps that make learning a fun process.
Based on my user research, I created a persona named Ayaan. He is a curious 7-year-old who loves exploring apps on his tablet.
He’s quick to tap and explore, but here’s his problem: He loses focus the moment learning starts to feel like a chore.
Through Ayaan’s journey, I noticed how quickly excitement turns into confusion.
What Ayaan needed was structure that still felt like play, so he can continue to learn and explore.
Sara gets frustrated when apps are busy and hard to navigate.
She is a mum of two children in primary school.
Sara prefers apps that make learning a fun process.
Maria loses interest when learning feels boring and repetitive
She is 8 years old and studies in Year 3.
Maria enjoys colorful, interactive lessons that feel fun and rewarding.
Kenji hates it when apps are too complicated for young learners to use without help
He is a primary school teacher.
He wants access to apps that are interactive and easy-to-use.
Maria loses interest when learning feels boring and repetitive
She is 8 years old and studies in Year 3.
Maria enjoys colorful, interactive lessons that feel fun and rewarding.
Based on my user research, I created a persona named Ayaan. He is a curious 7-year-old who loves exploring apps on his tablet.
He’s quick to tap and explore, but here’s his problem: He loses focus the moment learning starts to feel like a chore.
Through Ayaan’s journey, I noticed how quickly excitement turns into confusion.
What Ayaan needed was structure that still felt like play, so he can continue to learn and explore.
KENJI HATES IT WHEN APPS ARE TOO COMPLICATED FOR YOUNG LEARNERS TO USE WITHOUT HELP
He is a primary school teacher.
He wants access to apps that are interactive and easy-to-use.
Based on my user research, I created a persona named Ayaan. He is a curious 7-year-old who loves exploring apps on his tablet.
He’s quick to tap and explore, but here’s his problem: He loses focus the moment learning starts to feel like a chore.
Through Ayaan’s journey, I noticed how quickly excitement turns into confusion.
What Ayaan needed was structure that still felt like play, so he can continue to learn and explore.
My goal was to create simplicity for adults and engagement for children.
And so, the design journey began…
I started with user flows to map how both parents and children would move through the app with ease.
I started with user flows to map how both parents and children would move through the app with ease.
I organised the app to feel clear for parents and easy for children
I organised the app to feel clear for parents and easy for children
I tested layouts and user journeys early
Low-fidelity wireframes helped me refine ideas quickly. They were tested with a small group of parents and children before investing time in polished visuals.
Low-fidelity wireframes helped me refine ideas quickly. They were tested with a small group of parents and children before investing time in polished visuals.
I TURNED A SMALL FRUSTRATION INTO A DESIGN BUILT WITH INTENTION
Edufun's design system balanced playfulness and structure: a cheerful color palette with carefully chosen typescales that kept content easy to read for parents and children.
I started by defining EduFun’s purpose: making learning feel inviting, not overwhelming.
Before features or lessons, I wanted users to understand the journey they were about to take.
I started by defining EduFun’s purpose: making learning feel inviting, not overwhelming.
Before features or lessons, I wanted users to understand the journey they were about to take.
I started by defining EduFun’s purpose: making learning feel inviting, not overwhelming.
Before features or lessons, I wanted users to understand the journey they were about to take.
This is where EduFun becomes more personal — introducing the educators and tools supporting each child’s journey.
Parents can explore who’s teaching, track progress, or step into EduFun’s story.
This is where EduFun becomes more personal — introducing the educators and tools supporting each child’s journey.
Parents can explore who’s teaching, track progress, or step into EduFun’s story.
As users scroll, EduFun opens into a wide range of subjects, making it easy to explore what sparks a child’s curiosity.
The playful visuals reinforce that learning isn’t confined to one place - it can happen anywhere.
As users scroll, EduFun opens into a wide range of subjects, making it easy to explore what sparks a child’s curiosity.
The playful visuals reinforce that learning isn’t confined to one place - it can happen anywhere.
Browsing courses feels simple and familiar, allowing parents and children to explore what interests them.
Each course opens into clear details, making it easy to understand the content and connect directly with the educator behind it.
Browsing courses feels simple and familiar, allowing parents and children to explore what interests them.
Each course opens into clear details, making it easy to understand the content and connect directly with the educator behind it.
I wanted exploring educators to feel welcoming and easy, not intimidating.
Clear profiles, warm colors, and simple actions make it easy to reach instructors—or contact the team whenever support is needed.
I wanted exploring educators to feel welcoming and easy, not intimidating.
Clear profiles, warm colors, and simple actions make it easy to reach instructors—or contact the team whenever support is needed.
In the end, EduFun showed me how thoughtful research can turn a small frustration into a clearer, more engaging learning experience.
In the end, EduFun showed me how thoughtful research can turn a small frustration into a clearer, more engaging learning experience.
LOOKING FOR A PRODUCT DESIGNER?
If you are building something meaningful and need thoughtful design, I'd love to help.
If you are building something meaningful and need thoughtful design, I'd love to help.
EDUFUN
A mobile learning app shaped by parent interviews and child observations.
A mobile learning app shaped by parent interviews and child observations.
I STILL REMEMBER WATCHING MY DAUGHTER lose interest in learning apps
I STILL REMEMBER WATCHING MY DAUGHTER lose interest in learning apps
Each time she sighed, I felt that familiar mix of curiosity and frustration — why couldn’t learning feel more playful?
Each time she sighed, I felt that familiar mix of curiosity and frustration — why couldn’t learning feel more playful?
so, I set out to understand IF OTHER FAMILIES FACED THE SAME PROBLEM
I interviewed parents from diverse cultural backgrounds and observed children (ages 4–10) as they navigated these apps.
I interviewed parents from diverse cultural backgrounds and observed children (ages 4–10) as they navigated these apps.
It turned out my experience wasn't unique
Many parents found learning apps either too busy, too basic, or too hard to trust.
Children, on the other hand, said things like “Too many words make me sleepy” and “I want to click things that move.”
It turned out my experience wasn’t unique — most parents and children felt the same way.
Many parents described current learning apps as “either too busy or too basic.”
One parent, Sharon, said, “My son clicks everything because there’s no clear order — it’s chaos on screen.”
Children, on the other hand, said things like “Too many words make me sleepy” and “I want to click things that move.”
I also noticed that competitors’ apps mostly used engaging animations but lacked content depth and simple navigation.
I identified the core friction: “Children lose interest when learning feels like work, and parents lose trust when the design feels confusing or unreliable”
Many parents found learning apps either too busy, too basic, or too hard to trust.
Children, on the other hand, said things like “Too many words make me sleepy” and “I want to click things that move.”
The same problems kept surfacing…
SARA gets frustrated when apps are busy and hard to navigate
She is a mum of two children in primary school.
Sara prefers apps that make learning a fun process.
Based on my user research, I created a persona named Ayaan. He is a curious 7-year-old who loves exploring apps on his tablet.
He’s quick to tap and explore, but here’s his problem: He loses focus the moment learning starts to feel like a chore.
Through Ayaan’s journey, I noticed how quickly excitement turns into confusion.
What Ayaan needed was structure that still felt like play, so he can continue to learn and explore.
Sara gets frustrated when apps are busy and hard to navigate.
She is a mum of two children in primary school.
Sara prefers apps that make learning a fun process.
Maria loses interest when learning feels boring and repetitive
She is 8 years old and studies in Year 3.
Maria enjoys colorful, interactive lessons that feel fun and rewarding.
Kenji hates it when apps are too complicated for young learners to use without help
He is a primary school teacher.
He wants access to apps that are interactive and easy-to-use.
Maria loses interest when learning feels boring and repetitive
She is 8 years old and studies in Year 3.
Maria enjoys colorful, interactive lessons that feel fun and rewarding.
Based on my user research, I created a persona named Ayaan. He is a curious 7-year-old who loves exploring apps on his tablet.
He’s quick to tap and explore, but here’s his problem: He loses focus the moment learning starts to feel like a chore.
Through Ayaan’s journey, I noticed how quickly excitement turns into confusion.
What Ayaan needed was structure that still felt like play, so he can continue to learn and explore.
KENJI HATES IT WHEN APPS ARE TOO COMPLICATED FOR YOUNG LEARNERS TO USE WITHOUT HELP
He is a primary school teacher.
He wants access to apps that are interactive and easy-to-use.
Based on my user research, I created a persona named Ayaan. He is a curious 7-year-old who loves exploring apps on his tablet.
He’s quick to tap and explore, but here’s his problem: He loses focus the moment learning starts to feel like a chore.
Through Ayaan’s journey, I noticed how quickly excitement turns into confusion.
What Ayaan needed was structure that still felt like play, so he can continue to learn and explore.
My goal was to create simplicity for adults and engagement for children.
And so, the design journey began…
I started with user flows to map how both parents and children would move through the app with ease.
I started with user flows to map how both parents and children would move through the app with ease.
I organised the app to feel clear for parents and easy for children
I organised the app to feel clear for parents and easy for children
I tested layouts and user journeys early
Low-fidelity wireframes helped me refine ideas quickly. They were tested with a small group of parents and children before investing time in polished visuals.
Low-fidelity wireframes helped me refine ideas quickly. They were tested with a small group of parents and children before investing time in polished visuals.
I TURNED A SMALL FRUSTRATION INTO A DESIGN BUILT WITH INTENTION
Edufun's design system balanced playfulness and structure: a cheerful color palette with carefully chosen typescales that kept content easy to read for parents and children.
I started by defining EduFun’s purpose: making learning feel inviting, not overwhelming.
Before features or lessons, I wanted users to understand the journey they were about to take.
I started by defining EduFun’s purpose: making learning feel inviting, not overwhelming.
Before features or lessons, I wanted users to understand the journey they were about to take.
I started by defining EduFun’s purpose: making learning feel inviting, not overwhelming.
Before features or lessons, I wanted users to understand the journey they were about to take.
This is where EduFun becomes more personal — introducing the educators and tools supporting each child’s journey.
Parents can explore who’s teaching, track progress, or step into EduFun’s story.
This is where EduFun becomes more personal — introducing the educators and tools supporting each child’s journey.
Parents can explore who’s teaching, track progress, or step into EduFun’s story.
As users scroll, EduFun opens into a wide range of subjects, making it easy to explore what sparks a child’s curiosity.
The playful visuals reinforce that learning isn’t confined to one place - it can happen anywhere.
As users scroll, EduFun opens into a wide range of subjects, making it easy to explore what sparks a child’s curiosity.
The playful visuals reinforce that learning isn’t confined to one place - it can happen anywhere.
Browsing courses feels simple and familiar, allowing parents and children to explore what interests them.
Each course opens into clear details, making it easy to understand the content and connect directly with the educator behind it.
Browsing courses feels simple and familiar, allowing parents and children to explore what interests them.
Each course opens into clear details, making it easy to understand the content and connect directly with the educator behind it.
I wanted exploring educators to feel welcoming and easy, not intimidating.
Clear profiles, warm colors, and simple actions make it easy to reach instructors—or contact the team whenever support is needed.
I wanted exploring educators to feel welcoming and easy, not intimidating.
Clear profiles, warm colors, and simple actions make it easy to reach instructors—or contact the team whenever support is needed.
In the end, EduFun showed me how thoughtful research can turn a small frustration into a clearer, more engaging learning experience.
In the end, EduFun showed me how thoughtful research can turn a small frustration into a clearer, more engaging learning experience.
LOOKING FOR A PRODUCT DESIGNER?
If you are building something meaningful and need thoughtful design, I'd love to help.
If you are building something meaningful and need thoughtful design, I'd love to help.